Pay What You Want Privacy Policy

Pay What You Want "the App” provides elastic pricing capabilities "the Service" to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.

Personal Information the App Collects

When you install the App, we are automatically able to access certain types of information from your Shopify account: products, themes, and script tags.

How Do We Use Your Personal Information?

We use the script tag access to add javascript functionality to the site that allows the functionality to exist on your store. We create one product and 14 rolling variants in your store in an orderly and contained manner.

Sharing Your Personal Information

While we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights, we do not share your information with third parties for any sort of profit or any other reason.

Your Rights If You Are a European Resident

You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention When you place an order through the Site

We keep only the information necessary to the functionality of the app - your domain name, API key, secret key, and your active Shopify theme.

Changes We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Mark Robert Henderson